This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that arent successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals-each of whom will specialize in the area of product packaging-evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.

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http://www.rarefile.net/rxyq0hpxefst/ReallyGoodPackagingExplained.rar
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