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Born of a terrible insomnia—”a dizzying lucidity which would turn even paradise into hell”—this book presents the youthful Cioran, a self-described “Nietzsche still complete with his Zarathustra, his poses, his mystical clown’s tricks, a whole circus of the heights.”

This guidebook helps people in creative professions or with creative career goals to “sell themselves better.” It promises to build a sustainable strategy by considering personal and artistic as well as marketing aspects. The foundation is a review of the particular psychological hurdles creative personalities face in self-promotion.