
Cognitive Risk is a book about the least understood but most pervasive risk to mankind – human decision-making. Cognitive risks are subconscious and unconscious influence factors on human decision-making: heuristics and biases.

Cognitive Risk is a book about the least understood but most pervasive risk to mankind – human decision-making. Cognitive risks are subconscious and unconscious influence factors on human decision-making: heuristics and biases.

The original edition of this book has been out of print for some years. The appear ance of the present second edition owes much to the initiative of Yves Nievergelt at Eastern Washington University, and the support of Ann Kostant, Mathematics Editor at Birkhauser.

Crazy golf was invented for women to stop them from playing real golf. Treadmills were invented to punish prisoners. Peanuts are one of the ingredients of dynamite. Adidas and Puma were created by Nazi brothers. Play-doh was invented to remove soot from wallpaper.

While monitoring an emergency line, a vigilant FBI agent answers a call that plunges him into a deadly conspiracy involving a mole at the White House.

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Chinese firms are seeing success in ecommerce. How are they expanding overseas to adapt to global and domestic market changes, including warehousing? (P.18-23) The large number of sandstorms affecting northern China has led to renewed calls for international efforts. (P.28-32) China-EU relations are showing a ‘middle path’ amid the new geopolitical tensions. (P.14-17) Have you got an e-bike? Demand for e-bikes is going up in Europe and the US and Chinese makers are seizing the opportunities. (P.40-42)

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