Woolworths TASTE magazine is a flagship brand for Woolworths as a business and Woolworths Foods as a department. It delivers superbly in terms of the two Woolworths brand pillars – the Woolworths difference and Woolworths heritage. It’s excellent value is reflected in an abundance of recipes (more than 50 per issue) and ideas. Quality content which is also inspirational are synonymous with the brand. The Taste reader is anyone, male or female, young and old that loves the Taste brand, loves food, loves eating, loves cooking and loves Woolworths quality products and recipes – Taste celebrates that in each issue.