Muscular Development gives you the colorful, no-bull inside story about professional bodybuilding— from Mr. Olympia champions, Hall of Fame bodybuilders, doctors, researchers, industry experts and insiders who make it all happen. Muscular Development features cutting-edge research and authoritative information on building muscle, burning fat, improving fitness and enhancing sexual performance. Muscular Development educates its readers on how to improve performance, increase strength, improve health and build the best physique possible. Muscular Development distances itself the competition because of our reality-based, “no bull” editorial direction. We give readers the good, the bad and ugly— as long as it is scientifically sound. By pulling no punches, we generate a bold, unique stance in the industry by giving our readers the cold, hard truth.