The NEW Zumba Workout is here! Bigger, bolder, and edgier, the Zumba Fitness Exhilarate DVD collection is revolutionizing the at-home fitness experience by combining raw energy with cutting-edge design, lights, and sounds to take you on an unforgettable, exhilarating journey to a healthy and happy lifestyle.
The Activate DVD features a 45-minute workout sure to rev up your metabolism. As Jam-packed with red-hot dance steps, pulsating Latin and international rhythms, and feel-it-to-the-core routines, this invigorating dance-fitness party will have you movin’, rockin’, and shakin’ the weight off to the exotic rhythms of salsa, cumbia, samba, reggaeton, merengue, and more. Read more on next page.
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With music-video style visuals and live musical accompaniment, these multisensory fitness DVDs put you right in the middle of a Zumba Fitness-Party. And thanks to its nonstop, easy-to-follow choreography and muscle-engaging routines, you’ll torch hundreds of calories per hour and sculpt your body from head to toe – without feeling like you’re working out.
The seven-disc DVD collection features seven total-body workouts and each routine utilizes varying levels of intensity to deliver a body-energizing workout that you’ll want to move to again and again. The set includes breakdowns of basic steps, a 20-minute “Rush” workout, a 45-minute “Activate” workout, the “Ripped” workout featuring the Zumba® Toning program and breakthrough Zumba Sentao program, a 60-minute “Exhilarate” dance-fitness party, the “Mix” workout featuring rhythms from all over the world, and a massive Zumbathon Fitness-Concert live class.
About Zumba Fitness
The Zumba Fitness Total Body Transformation System includes four DVDs and two toning sticks. Zumba Fitness® is the only Latin-inspired dance-fitness program that blends red-hot international music, created by Grammy Award-winning producers, and contagious steps to form a “fitness-party” that is downright addictive. Since its inception in 2001, Zumba Fitness has grown to become the world’s largest and most successful dance-fitness program with more than 10 million people of all shapes, sizes, and ages taking weekly Zumba classes in over 90,000 locations across more than 110 countries.
A fitness instructor in his native Cali, Colombia, the life of Zumba program’s founder, Alberto “Beto” Perez, took an unexpected turn one fateful day in the mid-’90s. He darted off to teach an aerobics class and forgot his traditional aerobics music, so he improvised using his own mix of music from tapes he had in his backpack (the salsa and merengue music he grew up with). Spontaneously, he created a new kind of dance-fitness, one that focused on letting the music move you (instead of counting reps over the music). Energy electrified the room; people couldn’t stop smiling. His class loved it! And on that day, a revolutionary new fitness concept was born–the Zumba Fitness-Party.
The Exhilarate DVD features a 60-minute dance party workout that torches calories.In 2001, Beto brought his new dance-fitness style to Miami, Florida, and, through a student (Alberto Perlman’s mom), met entrepreneurs Alberto Perlman and Alberto Aghion. All three hailed from Colombia and all three had a vision to bring this dynamic dance-fitness class to the masses. The three Albertos formed an alliance and created a business, calling it Zumba Fitness. They trademarked the word Zumba® and set a goal to expand the brand all over the world. First came the DVDs, then the infomercial–which introduced the Zumba Fitness-Party to the public on a wide-scale basis. That followed with the demand for Zumba classes and Zumba instructors and then the company took off and the Zumba program expanded in a big way. By 2005, Zumba Fitness spawned a full-fledged Zumba Academy to license Zumba Instructors to teach Zumba classes. More expansion followed with the launch of Zumbawear apparel and accessories, music CDs, and in 2008, one of the bestselling at-home fitness DVD series ever–the Zumba Fitness® Total Body Transformation System–which starred Beto and introduced Zumba Fitness’ newest stars, Tanya Beardsley and Gina Grant. In 2010, Zumba shook the ground by being the first branded fitness program to launch a video game on all three major gaming platforms: Wii, Xbox, and PS3.
Fast forward to today, the Zumba program is now taught in gyms and studios all over the world to millions of Zumba enthusiasts. And as the program continues to evolve from its humble beginnings, to a global movement, to a way of life–its growth has only deepened the company’s commitment to providing accessible fitness, without the strain, without the sacrifice, just the pure joy of a party.
The seven-disc DVD collection features seven total-body workouts, with varying levels of intensity:
• STEP BY STEP: A basic guide to break down the steps
• ACTIVATE: A 45-minute, easy-to-follow class to get you started
• RIPPED: Body sculpting featuring Zumba® Toning and Zumba Sentao™ programs
• EXHILARATE: The original full-length fitness-party experience
• RUSH: A 20-minute workout to amp you up
• MIX: A rhythmic journey around the world
• FITNESS CONCERT: Experience the party live