In striking visual detail, The Codes of Gender explores Goffman’s central claim that gender ideals are the result of ritualized cultural performance, uncovering a remarkable pattern of masculine and feminine displays and poses. It looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of objectification and beauty, to provide a clear-eyed view of the two-tiered terrain of identity and power relations.

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http://www.filesonic.com/file/954191504/CodesOfGender.part1.rar
http://www.filesonic.com/file/954196954/CodesOfGender.part2.rar
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http://www.filesonic.com/file/954196994/CodesOfGender.part4.rar
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