Competing for a career-changing Co-Sign and $150,000, up-and-coming streetwear visionaries elevate their cutting-edge designs and entrepreneurial hustle to prove their brand is the future of fashion – and worthy of the hype.

Season 1, Episode 01 –“The Streets are Your Runway”
An unexpected blind critique keeps the designers on their toes as they tackle their first official challenge: creating a classic, custom streetwear look for A$AP Ferg to be featured on an LA billboard.

Season 1, Episode 02 – “West Coast Classic With A Twist”
After facing another curveball, the designers see their work evaluated by industry legend Aleali May as they draw inspiration from their roots to design jackets worthy of special guest Wiz Khalifa’s Co-Sign.

Season 1, Episode 03 – “Young Hearts Run Free”
A surprise test in collaboration threatens to break hearts in the studio as the designers create cohesive, sustainable looks for the ultimate It-couple.

Season 1, Episode 04 – “DC Hype Squad”
With guidance from sneaker customizer Alexander John and DC Comics’ Jim Lee, the remaining designers take inspiration from The Suicide Squad’s iconic characters to craft head-to-toe streetwear looks fit for a superhero.

Season 1, Episode 05 – “Get Up Stand Up”
With streetwear trailblazers Bobby Hundreds and Angelo Baque on hand to help them through, the designers tackle a personal and emotional challenge: instilling their core beliefs into looks that address pressing social issues.

Season 1, Episode 06 – “Offset Your Style”
After receiving guidance and feedback from Cardi B, the contestants struggle to impress Offset with their hoodie designs – at the risk of losing out on a career-changing collab.

Season 1, Episode 07 – “Ladies in the Place”
The semi-finalists bring their A-game for jaw-dropping looks inspired by the strong women in their lives. But for some designers – who have never made women’s clothing – the pressure to secure a spot in the finale has never been higher.

Season 1, Episode 08 – “The Co-sign”
In a crucial high-stakes finale, the remaining designers drop their collections in an unforgettable runway show – featuring Estevan Oriol and Jungle Pussy – that will determine whose vision and product are truly worthy of the hype.

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