High-end commercial retouchers often keep their methods and workflow as a well-guarded secret in order to stay ahead of the competition. Sef McCullough is on the leading edge of commercial retouching with his mastery of Photoshop. As one of the world’s most sought after digital artists, Sef’s workflow has been taught to only a handful of his peers. Sef has partnered with us to bring you his workflow and an in-depth look at many of his techniques in this incredible tutorial, “Commercial Retouching Advanced Workflow.”
If you are wanting to learn advanced post-production techniques combined with a bullet proof workflow, this tutorial will be your game changer. We combine both a product shoot and a lifestyle shoot to prove to you that an advanced commercial workflow can be applied to any image and the subject matter doesn’t actually matter.
Every step of Sef’s workflow will be unmasked in this post production only tutorial. Along with learning how Sef masterfully retouches images, you will see how he collaborates with the photographer to understand the image maker’s vision on personal projects the exact same as he would for an actual client. After revealing his workflow on a product image, Sef will apply the same approach to a lifestyle image to illustrate that a bullet proof workflow is applicable to any genre of photography. This tutorial is a dramatization of actual client work and is not a representation or example of actual jobs from any major brand or agency.